Greenville Roofing

Greenville County, SC · UGC Ad Kit

"The Corner They Skip" — Conversion Rebuild

The ice-and-water/eaves video, repackaged from an education piece into a conversion ad: keep the killer scroll-stop, add a re-hook that calls out the homeowner + opens a new curiosity loop, then land a real next step.

🎤 On camera: Tim 📱 9:16 Vertical 🎙️ Talking Head / On-Roof ⏱️ ~14 clips to record 🧩 60 possible ads

📋 Read this first · 2 minutes

How to record this (you've got this)

Hey Tim — you don't need to be a videographer or memorize anything. Every numbered line in this doc is its own short, separate clip — just work down the list and record them one at a time on your phone. Follow the four rules below and you'll nail it. When in doubt, do 2–3 takes and we'll pick the best.

🔊 Audio Most important

This matters more than how the video looks. Bad audio is the #1 thing that kills a clip — clear audio is the #1 thing that saves it.
Record somewhere quiet. No fans, AC, TV, traffic, or wind. Big empty rooms echo — a normal furnished room sounds better.
Get the mic close. Best: a cheap clip-on lav mic (~$20) or your wired earbuds with the built-in mic. No mic? Keep the phone about an arm's length away, not across the room.
Test before you commit. Record 10 seconds, play it back, make sure your voice is crisp — then record the rest.

📱 Shoot vertical

Hold the phone upright (portrait), never sideways. If it's filmed horizontal we can't use it for Reels/Stories/TikTok.
Frame yourself from mid-chest up, eyes in the upper third, a little space above your head.
Keep it steady. Prop the phone against something or have someone hold it — no shaky, walking-and-talking handheld.

💡 Lighting

Light on your face, not behind you. Face the window or the sun — never stand with a bright window/sky behind you (that turns you into a shadow).
Outdoors: open shade or early-morning / late-afternoon light is gold. Avoid harsh midday sun that makes you squint and casts hard shadows.
Indoors: face a window, add a lamp if it's dim. Even, natural light beats a dark "cinematic" look every time.

🎬 Record modular (this is what makes it easy)

One line = one clip. Don't try to perform the whole ad in a single take. Say one numbered line, stop, record the next. We assemble them afterward.
Stay consistent the whole session — same shirt, same spot, same framing — so any clip snaps together with any other. This is the secret to the 60-ad system.
Mess up? No problem. Just re-record that one line. Give us 2–3 takes of each and we'll grab the best one.
Talk to one person — imagine a neighbor across the fence, not "a camera." Real and natural beats polished. Pauses are totally fine.
Suggested order: read the ⭐ Flagship Script first to feel the flow, then knock out the banks top to bottom — Openers → Re-hooks → Body → CTAs.

The Hope spine: SC code requires ice-and-water at the eaves. Greenville County doesn't enforce it — so most roofers skip it to save money. We do it anyway, at no cost, because it's right. That's the trust argument: people who do the right thing when nobody's checking. The ad's job is to give a burned, skeptical homeowner hope they finally found the real thing — then a safe next step.

⭐ Flagship Script

~50s · O1 + R1 + Body A + CTA1

The direct repackage of the original video. Read top to bottom — this is the full conversion cut.

Opener · universal · ~2s · KEEP original energy

"Whoa, whoa — wait. Stop scrolling. Let me show you something."

Re-hook · audience callout + NEW curiosity loop · ~4s

"If you own a home in Greenville County and your roof's got any age on it — pay attention. Because there's a corner almost every roofer around here cuts, and it's the one that rots your roof out from the inside."

Body · the meat, repackaged as proof · ~30s

"This is ice-and-water shield — peel-and-stick. Most companies only put it in the valleys. We put it in the valleys, around every penetration, and along your eaves — the edge of your roof, right above your gutters. Here's why that matters: when we get ice — like we did a few months ago — that's exactly where it builds up. Then it seeps into the plywood and quietly turns it into rot and mold. On over 90% of the re-roofs we do in Greenville County, that rot is already there — because the last roofer skipped this. And get this: South Carolina code actually requires it at the eaves. Greenville County just doesn't enforce it. So most guys skip it to save a few bucks. We do it anyway — at no extra cost to you."

CTA · connect the dots + safe next step · ~10s

"That's the difference — we don't cut the corner you can't see. So if your roof's due and you want it done right the first time, by people who do the right thing when nobody's checking — tap the link below and book a free, no-pressure inspection. We'll get up there, show you exactly what's going on, and give you the honest truth. Worst case, it's free peace of mind."

🎣 Opener Bank

~1–2s each · record all 6

Universal scroll-stop. Record each ONCE, edit in front of every re-hook. A/B these first — biggest lever.

Broad · the control (original)

"Whoa, whoa — wait. Stop scrolling. Let me show you something."

Broad

"If you own your home, don't get a single roofing quote until you've seen this."

Broad

"Hold on — before you hire any roofer, you need to see what most of them skip."

Geo

"Greenville County homeowners — stop scrolling. This one's for you."

Geo

"If your home's in Greenville County, this is the 30 seconds that could save your roof."

Geo

"Attention Greenville County — here's the roofing corner nobody around here talks about."

🪝 Re-hook Bank

~3s each · record all 5

Carries the angle + opens the second loop. All flow into Body A.

Pain / aging roof — flagship

"If your roof's got any age on it, pay attention — there's a corner almost every roofer around here cuts, and it's the one that rots your roof out from the inside."

Real vs. cheap

"Here's how to tell a roofer who does it right from one who's cutting corners to be the cheapest bid — before you ever sign anything."

Disarming honesty

"I'm gonna show you the exact spot most roofers skip to save money — and why we refuse to."

The fear

"The scariest part of a new roof isn't the price. It's not knowing if they're quietly cutting a corner you'll pay for in two years."

Myth-bust

"Everybody thinks all roofs are basically the same. Let me show you the one detail that separates a roof that lasts from one that rots."

📣 Calls To Action

~10s each · record all 2

Soft / honest — flagship

"So if your roof's due, tap below and book a free, no-pressure inspection. We'll get up there, show you what's really going on, and give you the honest truth. Worst case, it's free peace of mind."

Direct / book

"If you want it done right the first time — by people who do the right thing when nobody's checking — tap the link and book your free roof inspection. We'll tell you what you need, and what you don't."

🧩 How It Comes Together

6 Openers×5 Re-hooks×1 Body×2 CTAs=60 Ads

Shoot order: all 6 openers back-to-back → 5 re-hooks → Body A → 2 CTAs. Same wardrobe/spot (on the roof or by the truck).
Consistency: identical setting so any opener edits onto any re-hook onto the body.
Delivery: talk to one person, not a camera. Slow down on the body — that's what earns the call.
Naming: GVL_O1 · GVL_R01 · GVL_M01 · GVL_CTA01 → GVL_FIN_O1-R01-M01-CTA01
Test plan: openers first (control = O1+R1+A+CTA1) → re-hooks → CTAs → geo-vs-broad openers. Isolate one variable at a time.

📝 Ad Copy (Post Text)

pick one per ad

Option 1 · Curiosity → Trust

Primary: There's one corner most roofers in Greenville County quietly skip — the eaves. It's where ice builds up, seeps into your plywood, and rots your roof from the inside. On 90% of the re-roofs we do, that rot is already there. South Carolina code says to protect it. The county doesn't enforce it. So most guys skip it. We don't — at no extra cost to you. That's the difference. 👉 Book a free, no-pressure roof inspection and we'll show you exactly what's going on up there.

Headline: The Roofing Corner 90% of Greenville County Roofs Are Hiding

Description: Free, no-pressure inspection — the honest truth about your roof.

Button: BOOK_NOW

Option 2 · Integrity / Short

Primary: SC code requires ice-and-water protection at your roof's eaves. Greenville County doesn't enforce it — so most roofers skip it to save a few bucks. We do it anyway, at no cost to you, because it's the right thing. If you want a roofer who does it right when nobody's checking, book a free inspection. 👇

Headline: We Do the Right Thing When Nobody's Checking

Description: Free roof inspection. Honest truth, no pressure.

Button: BOOK_NOW